This page explains how BuzzLayer produces journalism you can trust. It lays out our editorial standards, the kinds of content we publish, how we stay independent, and how you can raise concerns. Use it as a quick reference whenever you want to understand what goes into an article – and what to do if something doesn’t add up.
What is BuzzLayer’s editorial process?
Every article on BuzzLayer goes through a structured, human-led process. A named writer drafts the piece, an editor reviews it for accuracy, clarity and fairness, and our Standards & Fact-Checking Lead verifies key claims before publication. No article goes live without human approval.
Our editorial team follows a set of internal guidelines that prioritise context over speed. Writers are expected to consult primary sources, interview relevant parties, and attribute all factual assertions. Editors check for logical consistency, potential bias, and adherence to our mission: trustworthy Canadian journalism that helps readers understand complex issues without spin or oversimplification. If a claim cannot be verified to our satisfaction, it is either removed or clearly caveated. Corrections and updates are handled through a separate process outlined in our Corrections Policy.
How do I know what kind of article I’m reading?
BuzzLayer clearly labels each piece by type: news, opinion, feature, sponsored content or affiliate links. You will see the label at the top of the article, in the byline area, and, for sponsored or affiliate material, in a disclosure box near the headline.
News articles report facts and context without taking sides. Opinion pieces are tagged as such and reflect the views of the author, not the publication. Features are longer, narrative-driven stories that may include analysis but remain grounded in verified reporting. Sponsored content – content paid for by an advertiser – carries a prominent “Sponsored” badge and is produced in collaboration with the partner, but BuzzLayer retains final editorial control over accuracy and compliance with our Sponsored Content Policy. Affiliate links, which earn BuzzLayer a small commission when you purchase a product, are disclosed in the text and in standard disclaimers. Commercial relationships never determine editorial conclusions.
How does BuzzLayer remain independent?
BuzzLayer is owned and operated by Northern Beacon Media Inc., an Ontario corporation. Our funding comes from display advertising, affiliate links, commercial partnerships, newsletter sponsorships and content licensing. No funder, advertiser or partner dictates what we cover or how we cover it.
We publish a detailed breakdown of our ownership and funding sources on the Ownership & Funding page. Our Advertising & Affiliate Disclosure page explains how those revenue streams work and how readers can identify commercial content. Editorial decisions are made independently by Editor-in-Chief Alex Nguyen and the editorial team, without input from commercial staff. Any potential conflict of interest involving a writer or editor is disclosed within the relevant article.
How does BuzzLayer use artificial intelligence?
AI-assisted tools may support research, drafting, editing, formatting, transcription, translation or summarising, but they never replace human editorial judgement. Every piece of published editorial content is reviewed and approved by a human editor.
Our AI & Automation Policy sets strict rules: AI must never fabricate quotes, sources, interviews, bylines, author experience or expert profiles. Any use of AI is documented internally, and editors are trained to spot and correct errors that automated tools might introduce. Readers who suspect an AI-related error should contact our Standards team at factcheck@buzzlayer.org.
Who writes the articles?
Every piece on BuzzLayer carries a named writer – a real journalist with a profile on our Our Team page. Bylines are never manufactured or assigned to non-existent persons. Writers are accountable for their reporting, and editors are accountable for the final published version.
Our editorial team includes Editor-in-Chief Alex Nguyen, Managing Editor Maya Singh, Consumer Tech Editor David Kim, Cybersecurity & Privacy Editor Laura Martinez, Startups & Innovation Correspondent Chris O’Brien, and Standards & Fact-Checking Lead Priya Sharma. All can be reached via their listed email addresses on the team page. We do not use ghostwriters or anonymous contributors; any exceptions are rare and clearly explained in the article.
How this works in practice
Imagine BuzzLayer publishes an article about a new Canadian startup that uses AI to manage household energy. The process looks like this: Chris O’Brien, our Startups & Innovation Correspondent, identifies the story, interviews the founders and an independent energy analyst, and drafts the article. He may use an AI transcription tool to convert interview recordings to text, but he writes every sentence himself. Laura Martinez reviews the piece for privacy and security angles, and David Kim checks that any gadget claims are accurate. Priya Sharma fact-cheks the company’s revenue figures and the analyst’s credentials. Maya Singh approves the headline and placement. If the startup paid for a sponsored mention – which it did not in this case – the article would carry a ‘Sponsored’ label and a disclosure. The final byline reads “Chris O’Brien”, and a link to his profile takes you to his background and other work. If a reader spots an error, they can email corrections@buzzlayer.org, and the fix is logged and published with a correction notice.
How do I raise a complaint or correction?
If you believe BuzzLayer has published inaccurate, misleading or unfair content, please contact our editorial team through the Complaints Procedure page. You can also email complaints@buzzlayer.org or call Editor-in-Chief Alex Nguyen at +1 416 555 0220.
We take every complaint seriously. Priya Sharma, our Standards & Fact-Checking Lead, oversees the complaints process and will acknowledge receipt within two business days. We investigate, respond with a clear outcome, and – if a correction is warranted – publish it prominently with an explanation. Complaints about discrimination, harassment or ethical breaches are escalated to the Editor-in-Chief and may be referred to an independent ombudsman if internal resolution is not possible.
In short
BuzzLayer’s Editorial Policy is built on transparency, human oversight and accountability. Every article is written by a named journalist, reviewed by an editor, fact-checked before publication, and clearly labelled by type. If something goes wrong, we fix it openly and quickly – and we give you clear routes to hold us to account.